Privacy Policy

This privacy policy (“Privacy Policy”) describes the information practices of Assisted Living Center, LLC (“Assisted Living Center,” “ALC,” “we,” “us” or “our”) when you access or use www.assisstedlivingcenter.com ( the “Site”) and through other interactions and communications you have with us. It covers the information that we collect about you, how we use the information we collect, with whom we may share it, and what choices you have regarding our collection and use of your information. By accessing and using the Site, you acknowledge that you have received, read and agree to this Privacy Policy.

1. Changes to Our Privacy Policy

We may change this Privacy Policy at any time, effective upon posting the revised Privacy Policy, along with the date on which it was most recently updated, on the Site. Please check our Privacy Policy periodically to see if it has been updated. If a change to this Privacy Policy materially affects the use or disclosure of your personal information, we may give you notice by any means, including, but not limited to, posting a notice on the Site or in a separate communication to you. Your continued use of Site and/or provision of your information thereafter constitutes your acceptance to the changes.

2. Information We Collect

ALC collects information in two ways: (1) directly from you, and (2) automatically when you use the Site, in accordance with the sections below. The information ALC collects, either from directly you or automatically, is referred to as “Collected Information” throughout this Privacy Policy.

Information We Collect Directly from You

We may collect information directly provided by you. For example, we may collect the information you give us when you:

Request information;
Write a review; or
Otherwise use our Site or communicate with us.

We may collect information such as your first and last name, email, phone number, zip code, and other information you may choose to provide.

Information We Collect Automatically

We collect information automatically when you use our Site, which may include the following:

Your IP address;
The type of browser, devices and operating systems you use;
Identifiers associated with the devices you use to access the Site;
The pages you visit and the features you use, including dates and times;
If you navigated from or navigate to another website and the address of that website; and
Information regarding your internet service provider.

ALC and its partners use various data collection tools and/or tracking technologies to collect this information, which store certain information on your computer and allows us to, among other things, analyze trends, administer the Site, and to gather demographic information about our user base. The technology used to collect information automatically may include the following:

Cookies: Like many websites, we and our operational partners, analytics, and service providers use “cookies” to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We use both persistent cookies that remain on your computer or similar device, and session ID cookies, which expire at the end of your browser session. We also use cookies to enhance the reliability, security and performance of our Site, including cookies are passed by our Web Application Firewall.
Web Beacons: Web beacons are small graphics with a unique identifier that may be invisible to you, and which are used to track the online activity of Internet users.
Embedded Scripts: An Embedded Script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your computer or other device and is deactivated or deleted when you disconnect from the Service.
Third-Party Cookies. ALC uses third-party vendor tracking cookies, pixels, and other technologies such as Google Analytics, Google Ads and Microsoft Ads to collect data about your activities when you visit our Site, the website of entities for which we serve advertisements, or the websites and online services where we display advertisements (see next paragraph for more information on Google Analytics). This information may include the content you view, the date and time that you view this content, or the location information associated with your IP address. We may use the information we collect to serve you more relevant advertisements (sometimes referred to as “Retargeting” or “Remarketing”). We collect information about where you saw the ads, we serve you and what ads you clicked on to measure the success of our advertising campaigns.
Google Analytics. Google Analytics collects information such as how often users visit this Site, what pages they visit when they do so, and what other sites they used prior to coming to this Site. We use the information we get from Google Analytics only to improve our Site. Google Analytics collects only the IP address assigned to you on the date you visit this Site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google’s Privacy Policy.

3. How Use Collected Information

We may use the Collected Information to:

Provide, maintain, and improve our Site;
Communicate with you and respond to your inquiries, requests, or comments;
Provide customer service and technical support;
Operate our business, including conducting data analysis, testing, and research;
Create a more personalized user experience, including delivering you more relevant advertisements and content;
Engage in marketing activities;
Prevent fraudulent and other potentially illegal activities; and
Enforce our Terms of Use.

4. How We Share Collected Information

We may share Collected Information (i) as you expressly authorize us to when you submit a request for information or pricing; (ii) as permitted by law; and (iii) with third parties, including:

Service Providers. We may share information with third party service providers or agents that provide a variety of services to us, including, without limitation, the development, hosting, maintenance, and support of the Site.
Partners. We will share your information with the entities that we partner with, including entities that provide senior care referral services and senior living advisory services.
Business Transfer. We may share information we have gathered about you in connection with the sale or merger of our business or the transfer of our assets.
Legal Proceedings. We may also share your information to comply with law, a court order, or other legal process, or in connection with a legal investigation and as may be necessary to protect the rights, property, and interests of ALC, our employees, customers, users, service providers, or any other person or entity.

5. Your Choices

You have several ways to exercise control over your information:

Newsletter/ALC Correspondence. If you have elected to receive newsletters or other email correspondence from us and you no longer wish to receive it, please click the link at the bottom of any such email you receive from us and follow the instructions, or alternatively you may contact us [email protected] with the word “UNSUBSCRIBE” or “REMOVE” in the subject line and your email address will be removed from our marketing list.

Cookies. You may be able to opt-out of the automatic collection of some information by referring to your web browsers or mobile devices options or settings menu. Each browser is different, so check the “Help” menu of your browser to learn how to change your Cookie preferences or visit http://www.allaboutcookies.org for more information. You can also refer to the “Help” menu of your browser to learn more about Web Beacons and your ability to disable them. Disabling or rejecting cookies may disable some of the features and functionality of the Site.

Third Party Cookies. You can generally opt-out of receiving personalized ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (DAA) by visiting the opt-out pages on the NAI website (http://optout.networkadvertising.org) and DAA website (http://www.aboutads.info/choices/).

Google Analytics. Google’s ability to use and share information collected by google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Use, available at http://www.google.com/analytics/terms/gb.html and the Google privacy Policy available at https://policies.google.com/privacy?hl=en. To more fully understand how Google may use the data it collects on the Site, please review “How Google uses data when you use our partner’s sites or apps,” located at https://policies.google.com/technologies/partner-sites. In addition, you may be able to opt-out of this use of information about you by Google through an opt-out browser add-on, which can be found here: http://tools.google.com/dlpage/gaoptout?hl=en. By installing this Add-on, no information is being sent to Google Analytics.

Please only share information that is needed or that you believe is appropriate with ALC when submitting requests for information, corresponding and otherwise interacting with ALC and its representatives through or in connection with the Site. Please be aware that if you do not allow us to collect your information, we may not be able to deliver certain services to you, including senior advisory or referral services or pricing information regarding the community you are interested in.

6. Information Security

7. Children

The Site is intended for a general audience and is not intended for use or access by children under 13 years of age without parental consent, and we do not knowingly collect information about children or sell products to children. Consistent with the Children’s Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13. If you are under the age of 13, you must ask your parent or guardian to assist you in using the Site. Furthermore, we may restrict inquiry submissions and participation in surveys to individuals who are at least 18 years of age.

8. User Generated Content

The Site and our pages on social media platforms may allow users to post reviews, messages, and other content. You are responsible for all content and the actions resulting from any information, including personal information, which you post on the Site or social media pages. Please remember that any information you post as part of a review is visible publicly.

9. Links, Third-Party Websites, and Social Media Platforms

The Site and our communications may contain links to other third-party websites or social media platforms (“Linked Sites”). We are not responsible for the privacy practices, policies, or content of any Linked Sites, even if you link to them from our Site or communications. This Privacy Policy does not apply to any Linked Sites. We have no control over the collection or use of your information on any Linked Site. You should read and understand the privacy policies of any Linked Sites that you visit.

10. Data Retention

We retain personal information for the length of time needed to carry out the processing purposes described in the Privacy Policy. We also retain information for related business purposes, security, legal compliance, and disputes and claims handling, consistent with our retention policy and as permitted by applicable law.

11. California Privacy Rights

If you are a California consumer, the following provisions apply to our processing of information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household (“California Personal Information”). For California consumers, the provisions of this California Addendum prevail over any conflicting provisions in other sections of this Privacy Policy. We share, and in the past 12 months have shared California Personal Information with our Senior Living Advisory Partners with your consent, and with our marketing and advertising partners advertising purposes as further described below.

Otherwise, we do not sell, and in the past 12 months we have not sold, California Personal Information. Additionally, we do not sell or share, and in the past 12 months we have not sold or shared, California Personal Information of individuals we know to be under 16 years of age.

We have collected the following categories of California Personal Information within the last 12 months from the sources listed below:

(a) Identifiers, such as a real name, physical address, email address, Internet Protocol address, or other similar identifiers. This category of information is collected from directly from you and automatically when you use the Site.

(b) Personal information described in subdivision (e) of Section 1798.80 (California customer records statute), such as a name, address, and telephone number. This category of information is collected directly from you.

(c) Internet or other similar network activity, including, but not limited to, browsing history, search history, browser settings like language preference, and information regarding a consumer’s interaction with a website, application, or advertisement. This category of information is collected automatically when you use the Site.

Please see the “Information We Collect” Section to learn more about the types of information we collect and how we collect them. We retain each category of California Personal Information as described in the “Retention” section of the Privacy Policy.

For each of the above categories, we use the California Personal Information for a variety of purposes such as:

Providing senior living referral and advisory services via our partners;
Helping to ensure security and integrity to the extent the use of a consumer’s personal information is reasonably necessary and proportionate for these purposes;
Maintaining our systems and the Site;
Other purposes described in the “How We Use Collected Information” Section.

We may also use the information we collect for our operational purposes, purposes for which we provide you additional notice, provided that such additional purposes are compatible with the context in which the California Personal Information was collected, or with your consent.

Within the last 12 months, we have disclosed California Personal Information for our business purposes. To learn more about the categories of third parties with whom we share such information, please see the “How We Share Collected Information” Section.

Your California Privacy Rights

If you are a California consumer, you have certain rights related to your California Personal Information, including:

The right to know what California Personal Information we have collected about you, including the categories of personal information, the categories of California Personal Information, the categories of sources from which the California Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing California Personal Information, the categories of third parties to whom we disclose California Personal Information, and the specific pieces of California Personal Information we have collected about you.
The right to correct inaccurate California Personal Information that we have collected about you.
The right to delete California Personal Information that we have collected from you, subject to certain exceptions.
The right to opt out of the sale or the sharing of California Personal Information.
The right to limit the use or disclosure of your sensitive personal information.
- Note, we do not collect, use or disclose sensitive personal information.
The right not to receive discriminatory treatment by the business for the exercise of privacy rights conferred by applicable law, including the right not to be retaliated against for the exercise of your rights.

You may request to exercise these rights by emailing us at [email protected]. As required under applicable law, we will take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. We may require you to provide your first name, last name, and email address, to verify your identity in response to exercising requests of the above type. We may limit our response to your exercise of the above rights as permitted under applicable law. When you submit a request to exercise your rights above, we will use the information you provide to process your request and to maintain a record of your request and our response, as permitted under applicable law.

Under California law, you may designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. We will require the agent to provide proof of that written permission. To the extent permitted by law, we may require you to verify your own identity in response to a request, even if you choose to use an agent.

12. Additional U.S. State-Specific Privacy Rights Addendum

If you are a resident of a U.S. state in which state-level privacy law is enacted, other than California, additional rights described in this Section may apply to you.

Your Privacy Rights

You may have the following rights, in each case to the extent set out in applicable law:

The right to confirm whether we process personal information about you and request access to such personal;
The right to correct inaccuracies in certain personal information we may hold about you; and
The right to delete personal information we have collected from or about you.

You may request to exercise these rights by emailing us as [email protected].

We do not sell personal information, but please see the “Your Choices” Section for more information regarding ways you can exercise control over your information.

As required under applicable law, we will take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. We may require you to provide your first name, last name, or email address to verify your identity in response to exercising requests of the above type. We may limit our response to your exercise of the above rights as permitted under applicable law. When you submit a request to exercise your rights described above, we will use the information you provide to process your request and to maintain a record of your request and our response, as permitted under applicable law.

Under applicable law, you may designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. We will require the agent to provide proof of that written permission. To the extent permitted by law, we may require you to verify your own identity in response to a request, even if you choose to use an agent.

13. “Do Not Track” Disclosures

Certain US state laws require ALC to indicate whether it honors “Do Not Track” settings in your browser concerning targeted advertising. At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating Do Not Track signals. Thus, like many other websites and online services, we are currently unable to respond to Do Not Track Signals.

14. Accessing the System Outside of the United States

If you are visiting or using the System, Services, or any part thereof, from outside of the United States of America, please be aware that your information may be transferred to, stored or processed in the United States, where our servers are located, and our central database is operated. By using any portion of the Services, you understand and consent to the transfer of your information to our facilities in the United States and those third parties with whom we share it as described in this Privacy Policy. The data protection and other laws of the United States might not be as comprehensive as those in your country.

15. Governing Law

Assisted Living Center owns and maintains the Sites in the United States. We attempt to comply with local data protection, privacy, and consumer rights laws to the extent they may apply to our services. If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to the Sites.

16. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us at [email protected].

17. Last Updated

This Privacy Policy was last updated on January 18, 2025.